MSNBC is often so very sorry.
In an attempt to comment on racism in post World War II America, I used a shorthand that was insensitive and wrong. (Cont.)
— Touré (@Toure) May 27, 2014
It's just the latest in a long-standing pattern for the liberal network: They can't stop messing up, but they're always penitent afterwards.
Ed Schultz, after calling radio host Laura Ingraham a "right-wing slut" on his radio show in 2011, briefly took himself off the air and expressed deep contrition, and he kept his position.
Former Republican presidential candidate Mitt Romney's campaign, and even his family, have brought about a host of infamous moments for MSNBC's lineup that led to on-air regrets.
Touré previously had to say sorry for using the "N-word" during a segment on The Cycle implying Romney used racially coded terms against President Obama in 2012. Chris Matthews was so pleased Romney lost, he expressed gratitude the night of the election for Superstorm Sandy coming in and potentially giving Obama's numbers a boost. He sorrowfully denounced his "terrible" remarks the following evening.
Few could forget weekend host Melissa Harris-Perry tearfully apologizing for a particularly embarrassing segment late last year, when her panelists made fun of a photo showing Romney's adopted black grandson with his white family members.
Yes, the network's acute racial sensitivity can backfire. Way Too Early host Thomas Roberts issued an "I'm sorry" on behalf of MSNBC for playing to stereotypes against Mexicans during a Cinco de Mayo segment earlier this month.
Even MSNBC's president, Phil Griffin, had to issue a formal apology read out by Al Sharpton for a tweet from the official network account stating "maybe the right wing will hate" a Cheerios ad featuring a bi-racial family.
We'll wait with bated breath for the next mistake and the inevitable contrition afterwards.