Hillary Clinton used to be pretty popular. When she was sworn in as secretary of State in 2009, Clinton boasted a favorable/unfavorable rating of 57 percent-34 percent. Her numbers stayed relatively steady during her tenure at the State Department.
But ever since Clinton quit her job in 2013 and started preparing for a second White House run (the first was a failure), her popularity has declined significantly. According to a recent survey from Public Policy Polling, Clinton’s favorable/unfavorable rating is currently underwater:
Recent polling also suggests that, in the wake of embarrassing revelations about her private email server and foreign donations to the Clinton Foundation, voters are less likely to think Hillary can be trusted:
Clinton’s favorability has also taken a hit in the key swings states of Florida, Ohio, and Pennsylvania, polls show. Many voters in those states have doubts about her honesty and aren't sure she can be trusted:
Hillary continues to lead most of her potential GOP challengers in hypothetical match-ups, but it’s still very early in the cycle. She is certainly not trending in the right direction. Her advisers are right to think Clinton is "better off as a non-candidate," but she can’t stay that way much longer, unless she plans to conduct her presidential campaign entirely on Twitter.