Even though he officially began working at CNN in January, Jeff Zucker’s CNN began today when new toy Jake Tapper debuted his show The Lead, which, while showing glimpses of promise, relegates its host to reading headlines out of a copy of USA Today.
It’s obvious from tweets from Tapper in the lead up to The Lead that CNN went for broke in the show’s pilot episode, booking Mayor Mike Bloomberg, Stephen Colbert, and Lebron James in an attempt to showcase Tapper’s talents in subjects other than politics.
So it was a bummer to see Tapper lead his show, which he’s promised would be fresh, with Bloomberg talking about his felled soda ban.
In his brief tenure as CNN overlord, Jeff Zucker’s hotshot ideas have boosted ratings in the short term. But his puzzling personnel moves may plunge the network into even deeper mediocrity.