A group of political news sites are forming an ad-sales alliance to more effectively compete with Google and Facebook heading into the 2020 election cycle.
The Washington Free Beacon, the Daily Caller, Raw Story, AlterNet, Mediaite, and Law & Crime are coming together to form the Digital News Alliance, which will offer marketers "custom ad packages aimed at politically engaged readers," according to the Wall Street Journal.
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"This alliance will help fortify digital journalism’s position in challenging market conditions and will bolster our continuing efforts to provide high-quality investigative reporting to our readers," said Aaron Harison, president of the Free Beacon.
Facebook and Google control almost 60 percent of digital-ad spending. Political ad spending is expected to approach $10 billion in the 2020 cycle, and almost a third of that is projected to be directed to digital ad spending.
The alliance will offer packages that include "traditional on-site and newsletter-ad placements, sponsorships and a slate of custom content options to political campaigns, advocacy groups, political-action committees and other customers."
The sites included in the alliance "have over 145 million pageviews per month, 11 million Facebook followers, and 1.1 million Twitter followers," according to a press release.
The alliance is in talks with other publishers in an effort to expand its membership.