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Budweiser Renames Brew ‘America’ for the Summer

The Budweiser Clydesdales / AP
• May 10, 2016 2:00 pm

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With the summer Olympics and ongoing presidential election sure to dominate headlines in upcoming months, Budweiser is renaming its beer "America" in a salute to the U. S. of A.

Twelve-ounce cans of America will hit shelves May 23, doubling down on the beer company’s patriotic repertoire of iconic Clydesdale horses, tear-inducing Super Bowl commercials, and limited edition American flag-wrapped cans.

Budweiser Vice President Ricardo Marques told Fast Code Design on Tuesday that the next three months may be "the most American summer ever," even though the conglomerate that owns Budweiser, Anheuser-Busch InBev, is now based in Belgium.

Beyond the patriotic name change, the company is also covering its new packaging with nods to the founding of the United States.

The iconic "King of Beers" tagline will be swapped with "E Pluribus Unum" while "The World Renowned" will be changed to "Land of the Free." The lager is even switching its owner’s name, Anheuser-Busch, for "Liberty & Justice for All." 

Legal trademark jargon will be dropped from the can to make way for an ode to the Declaration of Independence. The back of the can will read "Indivisible Since 1776."

"We thought nothing was more iconic than Budweiser and nothing was more iconic than America," Tosh Hall, creative director at the can’s branding firm JKR, told Fast Code Design.

Beer drinkers will be able to throw back cans of America until the November general election.

While the company has not announced official plans to rebrand its lower calorie option, Bud Light, Twitter users floated name ideas.

 

Published under: 2016 Election, Beer