It's not everyday that an ad campaign captures my attention. But Puma's latest is not your run of the mill corporate project.
The just-launched #PumaWoman campaign took Cara Delevingne, told her to #DoYou, and then sat back to let the magic happen.
Here is the launch video for what has been described as a "strong, at times quirky yet undeniably empowered, female-focused" campaign:
The Free Beacon loves nothing more than an empowered woman doing her thing, so I am devoting this week to Cara and the women she inspires.
Here are my eight picks this week:
Oakland Raiders AT Tennessee Titans
Pick: Oakland +1.5
Cara is not into just doing any modeling these days and is now only doing "projects she found more fulfilling," according to Allure magazine.
I love that.
Arizona Cardinals AT Buffalo Bills
Pick: Cardinals -4
@caradelevingne packs a punch in @puma's new #DoYou campaign 👊🏼
A photo posted by VOGUE India (@vogueindia) on
"We have a feeling her latest women’s empowerment campaign will fit right in with the worthwhile projects," wrote Allure.
Agreed.
Washington Redskins AT New York Giants
Pick: Redskins +4.5
Cara had been living the #DoYou lifestyle long before she became a #PumaWoman. Sometimes it ends up a little weird but everybody is still into it.
This #DoYou moment worked out a bit better, I'd say.
San Francisco 49ers AT Seattle Seahawks
Pick: 49ers +9.5
A video posted by Cara Delevingne (@caradelevingne) on
This is Cara's dog Leo living the #DoYou lifestyle.
It's all he does.
A photo posted by Cara Delevingne (@caradelevingne) on
Nap time with my baby boy #sleeeeeeeeeeep
A photo posted by Cara Delevingne (@caradelevingne) on
New York Jets AT Kansas City Chiefs
Pick: Jets +3
A photo posted by Cara Delevingne (@caradelevingne) on
Cara is not an American—nobody's perfect—but she still gives this country love alongside Great Britain.
Pittsburgh Steelers AT Philadelphia Eagles
Pick: Steelers -3.5
The #PumaWoman campaign is directed by Rihanna, and as could have been expected, it is already having a positive impact on women everywhere.
Chicago Bears AT Dallas Cowboys
Pick: Cowboys -7.5
One woman it is clearly having an impact on is Cara's good friend Gigi Hadid, who was harassed by some weirdo this week and handled it like a complete badass.
You can say it was just a coincidence that Gigi went #BeastMode on some loser the same week Cara started her woman empowerment campaign.
But you would be lying to yourself. We all know how inspirational Cara is and there is no need to deny it.
Atlanta Falcons AT New Orleans Saints
Pick: Saints -3
New @johnhardyjewelry shot by @sebastian_faena
A photo posted by Cara Delevingne (@caradelevingne) on
Never stop doing you, Cara. It is making the world a better place.