Over at Politico, Dylan Byers points out that MSNBC is hemorrhaging viewers and ad revenue. Nobody, it seems, is watching MSNBC. But he concludes his post on an odd note:
There are a few powerful brands [at MSNBC] that are worth maintaining — Rachel Maddow, Chris Matthews, Morning Joe — but the rest is in need of a restart.
I mean, I guess they are brands insofar as some very small number of people know who those people/shows are. But to suggest that they’re “powerful” or “worth maintaining” is just short of journalistic malpractice. Let’s go to the numbers!
MSNBC host Rachel Maddow tried to tie the Koch Brothers to a Florida free market group on Monday by noting that the Kochs have ties to the Institute for Humane Studies (IHS), which has paid stipends to interns at the group.
Representatives of Koch Industries, the company run by libertarian philanthropists Charles and David Koch, on Monday accused MSNBC personality Rachel Maddow of lying about the company and its owners in a segment last week.
MSNBC’s recent bout of on-air disasters has led to an executive now reviewing scripts before they go on television, according to a new story in the National Review.
MSNBC’s ratings tumble continued with a poor August showing, with some programs seeing nearly a 50-percent drop in viewership from a year ago, TV Newser reports.
The spring was cruel to MSNBC. Despite a glut of national news, the liberal network has seen plummeting ratings that have declined by nearly 20 percent over last year.