Over at Politico, Dylan Byers points out that MSNBC is hemorrhaging viewers and ad revenue. Nobody, it seems, is watching MSNBC. But he concludes his post on an odd note:
There are a few powerful brands [at MSNBC] that are worth maintaining — Rachel Maddow, Chris Matthews, Morning Joe — but the rest is in need of a restart.
I mean, I guess they are brands insofar as some very small number of people know who those people/shows are. But to suggest that they’re “powerful” or “worth maintaining” is just short of journalistic malpractice. Let’s go to the numbers!