From the Department of Sentences That Aren’t True


Over at Politico, Dylan Byers points out that MSNBC is hemorrhaging viewers and ad revenue. Nobody, it seems, is watching MSNBC. But he concludes his post on an odd note:

There are a few powerful brands [at MSNBC] that are worth maintaining — Rachel Maddow, Chris Matthews, Morning Joe — but the rest is in need of a restart.

I mean, I guess they are brands insofar as some very small number of people know who those people/shows are. But to suggest that they’re “powerful” or “worth maintaining” is just short of journalistic malpractice. Let’s go to the numbers!