The NFL has sat comfortably at the vanguard of the fan experience by being the first major American sports league to launch its own cable network while also being the sole reason to subscribe to Direct TV. And yet, for all of the league's forward thinking, it still performs the antiquated practice of blacking out local market broadcasts of non-sold-out home games.
Lions fans are punished twice when they see their team, once at the gate and then again at the concessions stand. According to a TeamMarketing.com study, Detroit fans pay the most per ounce of brew, a double whammy for a bankrupt city whose denizens could use some alcohol to numb the pain.
How else are these fans supposed to afford a beer during the only sunny day all season?
This poor fan has given up by hiding her face in shame and resorting to protein shakes.
The upside to the Lions' pricey suds is that bars around Ford Field will get more biz.
The team that's billing its fans with the cheapest brews per ounce is the Carolina Panthers.
No doubt because their team has been largely erratic during the Cam Newton era, Panthers fans need creative ways to keep fannies in the seats.
No doubt fans will open plenty of beer with this sweet Panthers bottle opener.
We can assume the only celebrity Lions fan is going to be stunned at such appalling statistics.