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New York Times Calls Clinton’s New Book a ‘Flop’ After Terrible Sales Numbers

AP
• September 14, 2016 5:25 pm

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Hillary Clinton’s new book Stronger Together is a "flop" after selling less than 3,000 copies in its first week on sale, the New York Times reported Wednesday.

Stronger Together, named after Clinton’s campaign slogan and co-authored by running mate Sen. Tim Kaine (D., Va.), serves as a blueprint of progressive policy proposals for the country should Clinton win the White House.

It is another disappointment for Clinton in the bookselling department. She aggressively promoted her 2014 memoir about her time at the State Department, Hard Choices, but it sold just 85,000 copies in its first week, also falling short of expectations, the Times noted.

Hillary Clinton’s newest book, "Stronger Together," which provides a policy blueprint for where she hopes to take the country if she is elected president, sold just 2,912 copies in its first week on sale, according to Nielsen BookScan.

Both Mrs. Clinton and her running mate, Senator Tim Kaine, have promoted the book on the campaign trail, but the sales figure, which tallies about 80 percent of booksellers nationwide and does not include e-books, firmly makes the book what the publishing industry would consider a flop.

First-week sales typically account for around a third of the total sold, thanks to the publicity blitzes that accompany publishers’ biggest releases. By comparison, Mrs. Clinton’s 2014 memoir, "Hard Choices," which also fell short of expectations, sold more than 85,000 copies in its first week.

Mrs. Clinton’s more revealing 2003 memoir, "Living History," about her years in the White House, sold about six times as many copies in its first week as "Hard Choices."

The new book, released Sept. 6, is supposed to coincide with a number of "Stronger Together" speeches, but Clinton’s first one was postponed because of her pneumonia.

A spokesman for the book’s publisher, Simon & Schuster, did not comment on the poor sales numbers.