In case you hadn't noticed, the Obama administration has aggressively countered Vladimir Putin's actions in Ukraine by creating a new Twitter hashtag:
— Jen Psaki (@statedeptspox) March 26, 2014
Naturally, the Russian government decided to annex the hashtag and use it to troll the Obama administration:
The U.S. State Department responded by "welcoming" Russia to the hashtag game, and even produced a VOX DOT COM-style video explaining the crisis in Ukraine:
The U.S. ambassador to the United Kingdom showed his media savvy by creating this Vine clip:
State Department spokesperson Jennifer Psaki issued a forceful statement urging Russia to "live by the promise of [the] hashtag."
— Jen Psaki (@statedeptspox) April 24, 2014
You might think it's silly, but the Obama administration is actually following in the footsteps of some of history's greatest leaders, such as: