Conservative nonprofit group Consumers' Research is bringing billboards to State Farm's Las Vegas conference this week and releasing national ads as part of its campaign against the insurance company's decision to distribute books about sexual orientation to kindergartners.
State Farm partnered with The GenderCool Project to give thousands of books such as A Kids Book About Being Transgender and A Kids Book About Being Non-Binary to children five and older, according to emails leaked by Consumers' Research. The insurance company ended its partnership with GenderCool only after Consumers' Research exposed it, the Washington Free Beacon reported last month.
Consumers' Research executive director Will Hild said that merely ending the partnership is not enough.
"They owe their customers, agents, and parents everywhere real answers and a plan of action," Hild said.
State Farm is just one of many U.S. companies and elite organizations, including Disney and top law firms, to take left-wing positions on transgenderism and sexuality. Consumers' Research says that Nike, BlackRock, and American Airlines also profess "woke politics."
As part of Consumers’ Research's "Stop Being a Creepy Neighbor" campaign, the nonprofit is paying for a truck to carry a mobile billboard outside State Farm's conference, as well as for a digital ad and a national television ad. The group wants State Farm to audit programs aimed at children, determine where the books were donated, and notify the public about where children received the books.
Those moves are "the least that State Farm can do to prevent further harm to children and make sure that they don't have programs like what they do with GenderCool currently happening," Hild told the Free Beacon. "It helps parents whose kids may have been exposed or are being exposed currently to these materials because of State Farm."
The books, which State Farm intended to "help diversify classroom, community center, and library bookshelves," promote the use of "they" as a singular pronoun and teach that "everyone's journey to understanding their gender is unique to them."
"Gender is how you feel in your heart and mind, but it may not match what the doctor says when you are born," reads A Kids Book About Being Non-Binary, which is marketed as age-appropriate for five-year-olds.
Hild said the Consumers' Research campaign against State Farm is "ongoing."
"We're going to continue to remind them of their obligation to their own customers and to America's parents," Hild said.