The reigning Miss Israel donned an Israel Defense Forces uniform to cut a video explaining why "Hamas is ISIS."
"Anyone who claims there is a humanitarian crisis in Gaza is right," said Noa Cochva, who competed for the Jewish state in the 2021 Miss Universe pageant. "But think about it. Who's to blame that there is no food, no medicine, only rockets? There is only one to blame: Hamas, not Israel. It's not 'Free Palestine.' It's 'Free Palestine from Hamas.' Hamas is ISIS."
The video, posted to Instagram Sunday, began by showing the beauty queen in a gown and sash before it cut to the main clip of her in uniform.
"Hi, I'm Noa Cochva. I am Miss Israel. Everybody knows a beauty queen's goal in life is to achieve world peace," she said before the video cut to a clip of her wearing military fatigues. "Let me tell you how this goal became my reality."
She went on to describe the horrors that Hamas terrorists inflicted on Israel in their Oct. 7 attack, which killed more than 1,400 Israelis.
"Their so-called freedom fighters beheaded babies, raped young girls, kidnapped elderlies, burned entire families in their homes," she said. "They killed anyone they saw, anyone, and our kibbutzim were burned to the ground."
This is not the first time Cochva has spoken about the suffering of the Jewish people. She previously detailed her family's experience in the Holocaust. While she was competing for Miss Universe in 2021, she visited Yad Vashem, Israel's Holocaust memorial, with her fellow contestants. She spoke about how her great aunt saved her grandmother, whom the Nazis were ready to kill in Auschwitz.