CNN has unveiled a new ad campaign called "#FactsFirst" that zooms in on an apple with a voiceover saying, "Some people might try to tell you that it's a banana. It's not."
That campaign, redolent of the Washington Post‘s "Democracy Dies in Darkness" slogan, is already CNN's banner photo on Twitter, as well as its pinned tweet:
— CNN (@CNN) October 23, 2017
Though many users cheered the ad as a slam on President Donald Trump, conservatives and many liberals alike took aim at the slogan.
CNN might try to tell you they aren't fake news. Jim Acosta might even yell "We are not fake news!" over and over… https://t.co/Ax3ufVxY2F
— Amber Athey (@amber_athey) October 23, 2017
CNN hired Jeffrey Lord as a CNN Contributor to tell viewers that it's a banana. https://t.co/CsvG56vcu1
— Matt McDermott (@mattmfm) October 23, 2017
Dear CNN,great ad!
You could start living your ad by teaching @ChrisCuomo that a woman is always a woman &a man is always a man
— Obianuju Ekeocha (@obianuju) October 23, 2017
Problem w this ad is that CNN intentionally hires people who will scream "banana." https://t.co/0JdQUM1mHL
— Oliver Willis (@owillis) October 23, 2017
considering all the mistakes they've made this year, you'd think they would be a tad bit less sanctimonious. https://t.co/Q50StsGBEs
— David Harsanyi (@davidharsanyi) October 23, 2017
Funny, when I said this exact thing on CNN HLN a guest assaulted me https://t.co/LyKMC8fCOJ
— Ben Shapiro (@benshapiro) October 23, 2017
Some people will try to tell you this is a good commercial…you might even start to believe it’s a good one. https://t.co/JU1wBHkiJW
— Brandon Morse (@TheBrandonMorse) October 23, 2017
I'm often astonished by how people in the communications business communicate their companies' mission and values. https://t.co/wB813i5jcb
— David Uberti (@DavidUberti) October 23, 2017
But the real topic of conversation should be: is it good politics to call this apple a banana? https://t.co/Sx2qEnVt1I
— Sarah McBride (@SarahEMcBride) October 23, 2017