The Soviet government in December 1918 published a decree that mobilized the liberate citizens of the country for reading aloud to their less fortunate fellows. If we can believe N.K. Krupskaia, the initiative came from Lenin himself. The decree obliged Narkompros (People's Commissariat of Enlightenment) to select readings and the local soviet and party organizations to draw up lists of literate citizens suitable for this work. The readers had to read aloud articles from the press and, in particular, acquaint the population with the laws and regulations of the Soviet government. ...
The Eighth Party Congress, in March 1919, addressed itself to the question of how to improve propaganda work in the villages. The resolution, drawn up by Lenin himself, recommended the combination of propaganda with the spread of agricultural information and general education. ... The resolution paid special attention to reaching the illiterate. It repeated the call to set up sessions of reading for the peasants, and it sensibly pointed out that to make these reading sessions attractive, it was advisable to combine political readings with literature texts and showings of films. [Emp. mine]
The Birth of the Propaganda State: Soviet Methods of Mass Mobilization, 1917-1929, by Peter Kenez
Realizing that much of the battle will be in the public relations realm, the exchange has poured significant resources into a detailed marketing plan — developed not by state health bureaucrats but by the global marketing powerhouse Ogilvy Public Relations Worldwide, which has an initial $900,000 contract with the exchange. The Ogilvy plan includes ideas for reaching an uninsured population that speaks dozens of languages and is scattered through 11 media markets: advertising on coffee cup sleeves at community colleges to reach adult students, for example, and at professional soccer matches to reach young Hispanic men.
And Hollywood, an industry whose major players have been supportive of President Obama and his agenda, will be tapped. Plans are being discussed to pitch a reality television show about "the trials and tribulations of families living without medical coverage," according to the Ogilvy plan. The exchange will also seek to have prime-time television shows, like "Modern Family," "Grey’s Anatomy" and Univision telenovelas, weave the health care law into their plots.
"I’d like to see 10 of the major TV shows, or telenovelas, have people talking about ‘that health insurance thing,’ " said Peter V. Lee, the exchange’s executive director. "There are good story lines here." [Emp. mine]
"California Tries to Guide the Way on Health Law," by Abby Goodnough, New York Times.
The [Baltimore Ravens have] signed onto efforts to market the health law to Marylanders, according to an announcement from Lt. Gov. Anthony Brown and officials running the state’s Obamacare insurance exchange, known as Maryland Health Connection.
"Research shows that 71 percent of the uninsured population in Maryland have watched, attended or listened to a Ravens game in the past 12 months," the announcement said. "The partnership will provide Maryland Health Connection with the opportunity to reach and engage fans while making them aware of the new opportunity they have for health coverage beginning this fall through the health insurance marketplace."
"Baltimore Ravens to aid Obamacare enrollment effort in Maryland," by Kyle Cheney, Politico
Battlestar Galactica: Razor