Antonio Battaglia, a lawyer in Guanajuato, Mexico, was intending to sell toilet paper later this year bearing the logo of an anthropomorphic toilet paper roll resembling President Donald Trump. A portion of proceeds will be going towards migrant aide organizations.
Battaglia came up with the idea while he was looking for a way to make a positive impact following Trump's various comments about Mexico.
"Trump Paper was the fruit of Battaglia’s desire to produce an inexpensive, long-lasting product that would enable people to fight back with their wallets," Adweek reported.
A prototype has been created and the brand name "Trump Paper" was trademarked at the Mexican Institute of Industrial Property in 2015, a few months after Trump declared his candidacy. Trump Paper's logo is a roll of toilet paper with Trump's signature hairstyle and facial features. The "Trump roll" is giving the thumbs up with its left hand.
Thirty percent of proceeds will be donated to migrant aide organizations, which help those who have been deported back to Mexico. The project is set to cost around $26,606, or 400,000 pesos.
"Generating business is secondary for me," Battaglia said. "What I want is for it to be useful to support migrants and victims of deportation. At the outset, I hope to allocate 30 percent of the profit to organizations in Guanajuato."
Trump toilet paper will be distributed throughout grocery stores and markets.