Car Rental Company Abruptly Ends NRA Discount Following Florida School Shooting

NRA Executive Vice President Wayne LaPierre / Getty Images

Enterprise Holdings, one of the world's largest car rental companies, announced Thursday that it will end its discount promotion for National Rifle Association members.

The car rental company, which operates Enterprise, Alamo, and National, announced on Twitter that all three of their brands have ended the partnership with the NRA effective March 26.

The announcement by Enterprise comes at a time when the NRA is facing backlash in the wake of the Stoneman Douglas High School shooting that left 17 children and teachers dead last week, according to Business Insider.

The Feb. 14 shooting has increased pressure on state and federal lawmakers to work toward gun-control reform, with a vocal group of students from the Parkland, Fla. high school calling for a ban on the AR-15, the gun used by the shooter.

Several students and teachers participated in a CNN town hall on Wednesday night where they slammed Sen. Marco Rubio (R., Fla.) for taking money from the NRA. The organization's spokeswoman, Dana Loesch, also received criticism at the town hall. Loesch defended the NRA's position on guns and said the 19-year-old shooter should have never been able to possess a gun based on his mental state.

Business Insider reached out to Enterprise rivals Avis Budget Group and Hertz to see if they were still offering NRA discounts as of Thursday night, but it did not immediately receive a response.

Earlier Thursday, First National Bank of Omaha announced it would not be renewing its contract with the NRA. The bank has issued an NRA-branded Visa card for over a decade.

"Customer feedback has caused us to review our relationship with the NRA," said First National Bank of Omaha spokesman Kevin Langin.

ThinkProgress, a progressive news site, on Tuesday published a list of 22 companies that it found was "making membership to America's premier gun-lobbying group more enticing" with promotions and discounts. Enterprise Holdings and First National Bank of Omaha were included on that list.