National Rifle Association spokeswoman Dana Loesch fired off a warning shot on Tuesday in a newly-released NRA-TV video warning the New York Times that "we're coming for you."
Loesch singled out the Times after its attempts at promoting their publication as "truth" in a new marketing campaign. In February, the publication released a video ad called, "The Truth Is Hard," which aired during the Oscars awards show.
"The truth is hard. The truth is hard to find. The truth is hard to know. The truth is more important now than ever," the ad read.
"Who are you fooling, New York Times?" Loesch reacted after the ad played. "NRA-TV responded to that garbage immediately with a video of their own."
NRA-TV released their own ad responding to the "Truth Is Hard" ad, titled, "Truth Doesn't Matter to the New York Times."
"The truth is that the truth didn't matter to the New York Times then as much as now – because as long as liberals were 'progressing,' the truth was depressing. But it was never hard to find. So this is what we know: America has stopped looking to the New York Times for the truth," the NRA-TV's February ad says.
Loesch mockingly read the statement from the Times spokeswoman Eileen Murphy that was responding to the NRA ad.
"Our commitment to the the truth isn't new, it dates back 166 years. And, each and every story mentioned in the NRA's video, from Benghazi to crime in Chicago, was covered in deep and rich detail by Times reporters," Murphy's statement says.
Loesch proceeded to mock various news stories that the Times had previously published.
"We the people have had it. We've had it with your narratives, your propaganda your fake news – we've had it with your constant protection of your Democrat overlords, your refusal to acknowledge any truth that upsets the fragile construct that you believe is real life," Loesch said. "And we've had it with your pretentious, tone-deaf assertion that you are in any way truth or fact-based journalism."
Loesch went on to say that the NRA is going to "fisk" the Times, and "laser focus" on their pursuit of truth.
"In short, we're coming for you," Loesch concluded.