A Thai phone company has released a World War II-themed ad encouraging people to be compassionate to one another and give to charity. The ad, which has garnered more than 1.6 million views since the end of April, is the latest in a series of heartfelt viral ads made by TrueMove H, Phone Arena reports.
If you spend any length of time perusing the internet, chances are you have come across some of these 3-minute video advertisements out of Thailand produced by TrueMove H, the nation’s third-largest mobile provider.
The April ad portrays the story of an Australian prisoner of war whose spirit was renewed after a young Thai woman shows him kindness in the midst of his darkest hour.
The most recent ad presented by TrueMove recounts the trials of an allied prisoner of war during World War II when the Japanese were in control of Thailand. The story shows the compassion of one young woman, and a prisoner at POW camp Kanchanaburi, Thailand, who was tortured and put to work to build a Japanese railway bridge. The young girl herself finds herself the focus of the occupiers’ ire when she simply reaches out to the allied soldier.
Thailand was a bridgehead for Japan to operate throughout much of Asia during World War II. Despite the horrors many experienced during the conflict, locals risked their own lives to help the prisoners. After the war, many of those people were revered for their efforts, and the stories of their giving are the root of TrueMove’s latest campaign for compassion and giving.