Virginia's special "Don't Tread on Me" license plate featuring the Gadsden flag has exploded in popularity since its introduction. It has quickly overtaken many other specialty license plates in the Old Dominion, according to The Virginian-Pilot.
The rattlesnake has overtaken Jamestown, wildlife, and God.
It left clean-fuel vehicles in its dust and is coming next for Virginia's lighthouses. Autumn likely will fall soon afterward, along with the commonwealth's great seal.
Virginia's "Don't Tread On Me" license plate - yellow and bearing the popular rallying cry for limited government - is quickly climbing the ranks of special tags in the state.
The plates are now on more than 38,000 cars in the commonwealth. The meteoric rise may soon see the plate near the top of the list for specialty plates.
— The Virginian-Pilot (@PilotNews) September 10, 2014
At this rate, "Don't Tread On Me" could be No. 3 by early 2015. The two most popular tags, the nature-themed "Scenic" and "Heritage," have commanding leads, but their numbers are falling. There were a combined 423,000 in circulation as of June 30, down from 478,000 in 2011.