Because apparently the terrorists have won:
Would appealing to millennials involve allowing texting or cellphone use?
Yes. When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
At the same time, though, we’re going to have to figure out a way to do it that doesn’t disturb today’s audiences. There’s a reason there are ads up there saying turn off your phone, because today’s moviegoer doesn’t want somebody sitting next to them texting or having their phone on.
This is the new CEO of AMC's plan to make the moviegoing experience better.
I have a better plan.
Step One: Tell millennials texting is okay in certain theaters.
Step Two: Put them in the theaters.
Step Three: Nuke the theaters from orbit.
Some of you may think this last step is too extreme. Ripley, you want to handle this objection?
It is indeed, isn't it?