David Plouffe informs the New York Times Magazine of the numerous empirical data suggesting Hispanic voters care about more than "comprehensive immigration reform":
‘Let me tell you something. The Hispanic voters in Nevada, Colorado and New Mexico don’t give a damn about Marco Rubio, the Tea Party Cuban-American from Florida. You know what? We won the Cuban vote! And it’s because younger Cubans are behaving differently than their parents. It’s probably my favorite stat of the whole campaign. So this notion that Marco Rubio is going to heal [Republican] problems—it’s not even sophomoric; it’s juvenile! And by the way: the bigger problem they’ve got with Latinos isn’t immigration. It’s their economic policies and health care. The group that supported the president’s health care bill the most? Latinos.'
Granted, what does David Plouffe know? He only led to victory two well-managed presidential campaigns. The worst part of the Obama campaign, remember, was its candidate: He kept saying stupid things such as "the private sector is doing fine" and "you didn't build that" and then he totally, completely, massively flopped in the first presidential debate. He won anyway because of strategists like Plouffe, Axelrod, Messina, and this guy and because the Republicans spent most of their time warning about a fiscal crisis that hasn't happened. The national GOP simply does not know how to reach its voters and provide them tangible benefits and positive reasons to show up at the polls. As if to prove this point, much of the Republican establishment has reacted to the party's recent defeat by rallying behind an amnesty for people who did not and will not vote for them.
Maybe a better way to win over Americans of every ethnicity would be to present a specific economic agenda to increase take-home pay through radical changes to the way we pay for health care, reductions in payroll taxes, and a nationalist approach to trade. Also last I checked Americans of every ethnicity drive cars so they might support Republicans who called for better roads and bridges and who championed government programs to encourage telecommuting. But enough of this crazy talk. What Americans really want, I'm told, is a cut in the corporate tax rate.