The National Republican Congressional Committee (NRCC) is asking online supporters to help it troll House minority leader Nancy Pelosi (D., Calif.).
The committee launched a website and social media contest Thursday—LOLaPelosi.com, Twitter hashtag #LOLaPelosi—soliciting 100 character messages to display on a mobile billboard that will be driven around the House Minority Leader’s office in San Francisco.
From the NRCC:
People submit their 100 character messages to Nancy Pelosi. Then they compete to have their message win by sharing it online. Their friends can vote the message up by either tweeting it out with our Twitter plug-in that keeps track of how many times that message has been tweeted, or by entering their email address as a vote.
If the message is popular enough, it will appear on our leaderboard. At the end of the contest, the winning message determined by the most votes will be printed on a mobile billboard that drives around Nancy Pelosi’s office in San Francisco.
We’ll be promoting this initiative on our Facebook, Twitter, and Pinterest pages throughout the next couple of days, but we’re banking on the viral aspect of this campaign that’s baked right into the formula. People can only win if they promote their message to their friends.
"Since Nancy Pelosi has ignored the clear message sent to her in the 2010 elections that America doesn’t want her in power, we’ll make sure she sees their message circling her office in San Francisco for an entire day," said NRCC digital coordinator Nick Marcelli. "Just as she once told America that we had to pass ObamaCare to find out what was in it, Pelosi is going to find out what Americans think of her failed leadership thanks to LOLaPelosi.com."