Bud Light recruited transgender social media influencer Dylan Mulvaney as its latest spokesperson, designing beer cans with the TikTok star’s likeness.
Mulvaney on Sunday announced the deal with the beer company after celebrating his milestone "365 Days of Girlhood." The social media influencer posted a video online of himself in a bathtub drinking Bud Light beer, Fox News reported.
"Happy March Madness!!" Mulvaney wrote on Instagram. "In celebration of this sports thing @budlight is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck! #budlightpartner."
Bud Light is a beer brand owned by conglomerate Anheuser-Busch, which owns brands such as Budweiser, Michelob, and Stella Artois.
"Piss water masquerading as beer hires man masquerading as woman," conservative pundit Ben Shapiro wrote on Twitter.
Mulvaney attracted national attention with the social media series "Days of Girlhood," documenting his transition to a woman. Earlier this month, Mulvaney hosted a performance at New York City's Rockefeller Center celebrating "Day 365" of identifying as a woman.
Just before the 2022 midterm elections, Mulvaney met with President Joe Biden in the White House to discuss transgender issues.
The trans influencer also caught backlash for sponsoring Tampax products, with commenters pointing out that only women use tampons.