Hollywood Receives $500,000 to Boost Obamacare

Scripted television to be used to encourage enrollment

October 11, 2013

The California Endowment awarded $500,000 to Hollywood Health & Society, a program associated with the University of Southern California Annenberg’s Norman Lear Center, to support Obamacare.

The grant is meant to help entertainment professionals increase enrollment in the Affordable Care Act using scripted television. Americans for Tax Reform reports:

The California Endowment recently awarded a $500,000 grant to a program affiliated with USC Annenberg’s Norman Lear Center. The program’s director told Marketplace that people learn from TV and tend to regard what a fictional doctor tells a fictional patient as fact. In this case, the fictional doctor will tell the fictional patient how to get enrolled in Obamacare. And for that, the writer will probably win an Emmy.

Hollywood is apparently frustrated that politicians have failed to tell stories that will make the American people see the good in Obamacare. I guess Paul Ryan shoving grandma off a cliff doesn’t strike the right tone. Who knew? But now Hollywood is taking over the messaging battle in a last ditch effort to keep Obamacare from toppling down. You can see a new coming of age story in the works: the 26 year-old who buys his own health insurance plan for the first time. That is the new benchmark for achieving manhood.