A conservative group is rolling out "woke" text alerts aimed at notifying customers when companies pander to the left, as boycotts continue against Bud Light for its ad campaign with transgender influencer Dylan Mulvaney.
Consumers’ Research is spending hundreds of thousands of dollars to recruit right-leaning shoppers to sign up for its "Woke Alerts." Users submit their phone number to be notified when a corporation panders to the left.
"Many corporations are putting progressive activists and their dangerous agendas ahead of customers," the website for the alerts says. "They’ll only succeed if we look the other way."
The push for organized boycotts comes as Bud Light has lost more than $5 billion in value after promoting a partnership with trans influencer Mulvaney. The beer company made the move days after its vice president of marketing said the brand is trying to be less "fratty" and bring in "younger drinkers" by being "inclusive."
Recent alerts from this site include updates on Jack Daniel's, Bud Light, and BlackRock. Consumers’ Research is a D.C.-based nonprofit that seeks to "increase the knowledge" of issues for consumers "to promote the freedom to act on that knowledge."
Consumers’ Research is playing a role in House Republicans' push to counter woke companies, Axios reported:
Congressional Republicans have threatened to hold hearings to spotlight what they see as a progressive — and overtly political — agenda seeping into corporate America and its messaging.
Consumers' Research has released a 30-page roadmap for House Republicans to use at public hearings to argue against the environmental, social and governance (ESG) movement.
Consumers' Research, which doesn't disclose its donors, had an $8 million budget in 2021 and "has morphed into a self-styled watchdog of liberal causes," the Washington Post reported earlier this year.