A new children's clothing line called "Little Activists" hopes to inspire children as young as infants to have greater social awareness.
Kim Lieb and Tia Clarida launched "Little Activists" in January, and the line has been described by the Huffington Post as "a socially conscious kid’s apparel company." For your woke youngsters, you can purchase shirts with messages like "No Stereotypes," "Litter Bugs Me," and "Animals Are Great, Just Not on Your Plate."
Lieb and Clarida are mothers of young children themselves, and they said the clothing is a way to combat the "learned behavior" of hate and discrimination:
"As with most moms, when we had kids, our lives and views of the world changed drastically. Seeing the innocence in our small children, we realized that the hate and discrimination that plagues our world today is a learned behavior," Lieb told HuffPost.
"We wanted to flip that on its head and teach our kids from an early age the power of love and to realize that we share this world equally," she added. "We would all achieve so much more if we broke down those negative barriers at an early age."
Clarida and Lieb have both worked in marketing for years and often discussed how they could parlay their professional experience and personal journeys as moms into making a positive impact on the world. Always looking for awesome shirts for her son, Clarida had an epiphany in the middle of the night last year ― "to create cool, fun T-shirts that talked about modern day issues from a place of love and positivity."