It reaffirms your faith in humanity that people are investing their money in the ALS Association rather than the box office or iTunes. Or maybe people are just hot and want to cool down.
Among the challenge's countless pratfalls, reigning swim smoke Kate Upton’s challenge is notable in its own right. The queen stays the queen.
However, her impromptu challenge with Terry Richardson back in 2012 was a better.
Much, much better. (NSFW, obviously.)