CNN has unveiled a new ad campaign called "#FactsFirst" that zooms in on an apple with a voiceover saying, "Some people might try to tell you that it's a banana. It's not."
That campaign, redolent of the Washington Post's "Democracy Dies in Darkness" slogan, is already CNN's banner photo on Twitter, as well as its pinned tweet:
'Some people might try to tell you that it’s a banana." #FactsFirst pic.twitter.com/LbmRKiGJe9
— CNN (@CNN) October 23, 2017
Though many users cheered the ad as a slam on President Donald Trump, conservatives and many liberals alike took aim at the slogan.
https://twitter.com/amber_athey/status/922461073437024256
CNN hired Jeffrey Lord as a CNN Contributor to tell viewers that it's a banana. https://t.co/CsvG56vcu1
— Matt McDermott (@mattmfm) October 23, 2017
Dear CNN,great ad!
You could start living your ad by teaching @ChrisCuomo that a woman is always a woman &a man is always a man
FactsFirst https://t.co/mEvbYc65FR
— Obianuju Ekeocha (@obianuju) October 23, 2017
https://twitter.com/owillis/status/922443497231306752
https://twitter.com/davidharsanyi/status/922440056358494209
Funny, when I said this exact thing on CNN HLN a guest assaulted me https://t.co/LyKMC8fCOJ
— Ben Shapiro (@benshapiro) October 23, 2017
Some people will try to tell you this is a good commercial…you might even start to believe it’s a good one. https://t.co/JU1wBHkiJW
— Brandon Morse (@TheBrandonMorse) October 23, 2017
I'm often astonished by how people in the communications business communicate their companies' mission and values. https://t.co/wB813i5jcb
— David Uberti (@DavidUberti) October 23, 2017
But the real topic of conversation should be: is it good politics to call this apple a banana? https://t.co/Sx2qEnVt1I
— Sarah McBride (@SarahEMcBride) October 23, 2017