Howard Schultz’s ‘Third Place’

Howard Schultz

SEATTLE—Before the sold out crowd at the Moore Theater got to see Howard Schultz, they were instructed to fix their eyes on the screen at center stage.

The slick campaign-style video certainly gives the appearance of a candidate, splicing Schultz’s rags-to-riches story with images of veterans, LGBT activists, and children. Phrases like “all inclusive,” “country over party,” and “the power of we” were used.