Sofia Vergara engaged in a guerilla marketing campaign for her K-Mart line of swimwear on Twitter and Instagram this week.
Vergara has been busy during her summer break from Modern Family; here she is engaging in a more traditional advertising campaign.
Vergara shared with Women's Wear Daily her passion for fashion.
"My shapewear launch is very exciting and really fun for me because that colors and materials are so sexy," said the actress.
The Colombian actress already has collections at Kmart that include handbags, dresses, sweaters, shoes, boots, jewelry, and home accessories.
"This has been a great adventure starting with clothing and accessories, fine jewelry and watches, and most recently hosiery and underwear," said Vergara. "Now with shapewear, we have covered most of the stuff I've wanted to do."
Just keep doin' you, Sofia.