Feds Studying Adding Warning Labels to Soda

$164,094 study wants to 'nudge consumers toward healthier dietary choices'

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The National Institutes of Health is spending over $150,000 to study adding warning labels to soda.

The University of California, Davis, is conducting the study, which will test warning labels akin to those found on cigarettes at the campus cafeteria. The study aims to determine whether the warning labels can "‘nudge' consumers toward healthier dietary choices."

"The prevalence of adolescent and adult obesity is higher than it has ever been in the U.S, driving population risk of diabetes and cardiovascular disease," according to the grant for the project. "Robust evidence indicates that consuming sugar-sweetened beverages (SSBs) increases the risk of developing obesity. Although the Centers for Disease Control and Prevention and the National Academy of Medicine have called for broad action to reduce SSB consumption, little is known about how to effectively do so in the age group that consumes the greatest amount of SSBs—older adolescents and young adults."

"One promising and potentially scalable approach is the use of SSB health warning labels," the grant states.

The researchers pointed to cigarette warning labels as a model. Sodas with "legally viable" warning labels will be tested in student cafeterias. The only warning label for soda law attempted in the United States was struck down by the liberal Ninth Circuit Court of Appeals for violating the First Amendment rights of beverage advertisers.

The leading researcher, Jennifer Falbe, an assistant professor at UC Davis who has also published studies favorable to soda taxes, said her goal is to "nudge" Americans.

"My long-term career goal is to become an independent investigator who will reduce the prevalence of obesity and diet-related chronic diseases by identifying a spectrum of scalable and effective interventions that can ‘nudge' consumers toward healthier dietary choices," the grant states.

If successful in "nudging" college students to drink less soda, the researchers envision expanding warning labels on soda to workplaces.

"The proposed study will test the impact of SSB health warning labels on SSB consumption among adolescents and young adults in a cafeteria setting, which, if found to be effective, may be an approach scalable to policy and defined locations like colleges and workplaces," the grant states.

The project began in January and has received $164,094 from taxpayers to date.

California is a natural site for the study, being at the forefront of the "war on sugar." California was the first state to pass taxes on soda.

Democrats have also tried to get warning labels on soda, though the San Francisco law was struck down in court for running afoul of the First Amendment and has never gone into effect.

Another Democrat tried and failed three times to pass a bill to mandate warning labels for soda in the state senate.

Elizabeth Harrington   Email Elizabeth | Full Bio | RSS
Elizabeth Harrington is a senior writer for the Washington Free Beacon. Elizabeth graduated from Temple University in 2010. Prior to joining the Free Beacon, she worked as a staff writer for CNSNews.com. Her email address is elizabeth@freebeacon.com. Her Twitter handle is @LizWFB.

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