Fox News entertainer Sean Hannity uses the same sales tactics to promote Donald Trump that the late TV pitchman Billy Mays used to hock products like Mighty Putty and Zorbeez.
As David Marcus of The Federalist has pointed out:
Like all types of TV programming, infomercials, those late-night and Sunday afternoon advertisements meant to lure us in, have a format all their own. In watching Hannity’s farcical celebration of Trump it becomes quite clear he is following the infomercial format. Hannity is the host—the Billy Mays, if you will—prepared to show us the wonders of a new and exciting product. That product is Donald Trump.
A new video by the Washington Free Beacon illustrates some of the similarities between the two husky, lantern-jawed, high-strung businessmen.