Nordstrom announced on Thursday that it will no longer be selling this season's merchandise from Ivanka Trump's fashion line.
The end of the relationship between the department-store chain and Trump's brand came after boycott threats from the "Grab Your Wallet" campaign, which has called on people to stay away from companies that sell both Ivanka and Donald Trump's merchandise, the Seattle Times reported.
Nordstrom tweeted that the decision to stop selling Trump's brand was not a political move but one that was "based on its sales performance." A spokesperson for Nordstrom did not say if the decision to stop selling Trump's fashion line was permanent.
"Each year we cut about 10 percent and refresh our assortment with about the same amount. In this case, based on the brand's performance we've decided not to buy it for this season," the spokesperson added.
"I am absolutely thrilled, and I know the vast majority of Grab Your Wallet participants will be as well," said Shannon Coulter, co-founder of Grab Your Wallet.
Nordstrom first teamed up with Trump when her footwear line launched in 2011. The brand has been synonymous with chic and classic dress silhouettes and trendy footwear.
Trump had announced on her Facebook page in January that she would be taking a formal leave of absence from her lifestyle brand and the Trump Organization.
"We recognize our customers can make choices about what they purchase based on personal views and we'll continue to give them options," Nordstrom said in November amid calls at the time to cut Trump's brand.
Searches on Nordstrom's site for Trump's merchandise only show a few pairs of shoes that have been discounted.
Published under: Ivanka Trump