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Celebrities, High Schoolers Make Sex Jokes in March for Our Lives Get Out the Vote Ad

October 2, 2018

March for Our Lives, the gun-control group formed in the aftermath of the Parkland school shooting, released a new ad on Tuesday that aimed to register young people to vote.

The ad, entitled "My First Time," features a collection of famous actors and high school gun-control activists jokingly conflating their first time voting with their first time having sex. Celebrities Chadwick Boseman, Don Cheadle, Rosario Dawson, Chris Evans, Scarlett Johansson, Zoë Kravitz, and Mark Ruffalo are all shown describing what their "first time" was like. As are March for Our Lives members like David Hogg, Emma Gonzalez, and others.

"My first time, I was nervous," Scarlett Johansson said in the opening of the ad.

"My first time was in the back of a firehouse," Zoë Kravitz follows up.

"Mine was in a church," Don Cheadle then says.

"It was amazing," Rosario Dawson exclaims.

"My first time everybody clapped afterwards," David Hogg says.

"I mean, I didn't know how to, how to do it," Mark Ruffalo explains. Chadwick Boseman then describes how he was unsure of "where to slide it in." And Ruffalo follows up by saying "you never know what it's going to be like when you do it."

Then Zoë Kravitz provides the punch line by saying "finally I just went and did it: I voted."

The celebrities and high schoolers then direct those watching the ad to register to vote through the group's website. Though March for Our Lives, a "dark money" 501(c)(4) group, has focused mainly on advocating for new gun bans, magazine restrictions, and other gun-control measures, the ad focused only on registering young voters in order to "let our voices be heard" and "#VoteForOurLives."

"Every single American has the chance to be a superhero—in real life," David Hogg said in a press release about the video. "Every single person has the chance to stand up for what they believe in, all they have to do is vote! We are excited to join We Stand United, to highlight this crucial responsibility. This year's election will shape our country for years to come, and we want to make sure that all young Americans are ready for their first time in the ballot box. This election is too important to sit on the sidelines."

In the ad, one of the students describes the youngest group of eligible voters as the "largest group of voters in the country." Another says, "we have the numbers, we have the power, we can do this." A final student then says that after registering to vote he "was so excited afterwards that I elected all over the place."

The ad, which the group said it released a week before most voter registration deadlines in hopes to push more people to the polls, ends with Zoë Kravitz declaring "voting is so hot."