Rapper, activist, and renowned thought leader Kanye West stunned the political world at the MTV Movie Awards Aug. 30 by announcing he would run for president in 2020. Now, a new video from the YouTube channel "Yeezus 2020" relays his inspiring message that began with his partially drug-induced address.
Whether this is an officially sanctioned advertisement by West or one from a Super PAC supporting his campaign is unclear.
The ad reminds potential voters of West's ability to "direct people to the light," that we're not going to "control our kids with brands," his willingness to "die for what I believe in," a refusal to "follow those rules that society has set up and the way that they control people," and his desire to "do nothing but good." It is undeniably powerful.
As he told a captivated audience while accepting the VMA Video Vanguard Award from fellow musician Taylor Swift, "This ain't about me. It's about ideas, bro! New ideas!"
In addition to his music career, West is also well-known for saying that President George W. Bush "doesn't care about black people" in 2005. The two later buried the hatchet, with West apologizing for his rhetoric and showing the keen diplomatic abilities of a future president.
West's potential candidacy is already a threat to struggling Democrat Hillary Clinton, who leads national polls but has hemorrhaged support over the summer. According to Vanity Fair, Clinton told Extra's Mario Lopez that she feared a primary challenge from West should she win the presidency in 2016 and seek re-election in 2020:
Clinton closed out with some wise words for West should he decide to make good on that giddy V.M.A. promise to run for president in 2020. "Well, if I’m going for my second term, [I would ask him] to wait four years, but if I’m not, to be sure he has comfortable shoes because there’s a lot of walking involved." Comfortable shoes shouldn’t be a problem for Kanye.