Apparently the North Koreans think that living outside in tents and drinking coffee made of snow is s sign of deprivation. What they fail to understand is that this is literally the bottom level of Ron Swanson's Pyramid of Greatness:
It's a basic skill all great Americans master and one of the reasons that we're superior to that nation of "starving and stunted dwarves, living in the dark, kept in perpetual ignorance and fear."
For more on Ron Swanson, a 2012 Washington Free Beacon Man of the Year, read this brief profile.