Pinterest permanently suspended the pro-life Live Action from its platform hours after the group spoke out against censorship on the social media site.
Lila Rose, founder of Live Action, tweeted a picture of an email from Pinterest stating that her organization was banned on Tuesday morning. The social media giant claimed that the pro-life activists, well known for posting undercover videos of abortion industry workers speaking candidly about the practice, promote "medical misinformation."
"Your account was permanently suspended because its content went against our policies on misinformation," the statement tweeted by Rose said. "We don't allow harmful information on Pinterest. That includes medical misinformation and conspiracies that turn individuals and facilities into targets for harassment or violence."
Rose tweeted that Pinterest is engaged in a censorship campaign to serve a pro-abortion agenda: "You can freely pin if you're Planned Parenthood, an abortion provider. But if you're a pro-life group & pin about the beauty & humanity of a baby in the womb, you’re banned and seen as a threat to 'Pinner’s health or safety.'"
Pinterest did not cite any specific information from Live Action that has been proven to be false. Rose suggested the ban is unjustified and partisan, noting that Planned Parenthood is able to use Pinterest.
A whistleblower within Pinterest said the organization was targeted because of its message on abortion. This source provided documents to investigative outlet Project Veritas, which published a video Tuesday morning detailing how the tech company added Live Action to a pornography block list.
The permanent block came after Rose issued a press release criticizing it for classifying its content under the same umbrella: "Pinterest has targeted Live Action, I believe, because our message is so effective at educating millions about the humanity of the preborn child and the injustice of abortion," she said. "Pinterest says that their mission is to ‘help empower people to discover things that they love,’ but despite the fact that millions of people love babies and the pro-life cause, they are secretly censoring our life-affirming messages. Pinterest users deserve to know the truth and our messages deserve to be treated fairly."
Pinterest is not the only social media company that has been accused of censoring Live Action. Twitter previously blocked the organization from purchasing ads on its website to promote pro-life messages. Pinterest, which has 250 million active monthly users, did not return request for comment.