After being plagued by scandal, Hillary Clinton’s campaign has decided she will deliver her official presidential announcement Sunday.
Unlike Ted Cruz's announcement, there will be no great fanfare.
"We just wanted to get this thing over with and get on with it," a soon-to-be Clinton staffer told Politico.
The statement has some pundits saying that Clinton does not actually want to run a campaign—she wants the end result, to become president.
The $2 billion Clinton push will begin with a video and a post on social media.
Clinton will redo her "listening tour" from her winning campaign for the Senate, rather than pushing campaign goals.
"It doesn't appear it's going to be now," NBC’s Chuck Todd said. "You've got to go a roll out that the candidate is comfortable with. She's not the big speech type of candidate.
"You know, that's not who she is… they didn't know how to launch the presidential campaign. They struggled in it. The book tour didn't go well. What went well for her? The New York senate race.
She's not a big rally type of candidate. You're going to see a slow build and then the ‘why’ speech will take place in about a month."
Clinton advisers said the goal is to avoid the appearance of a "coronation," which led to her demise in 2008. They seek to shed the "entitled" and "over-confident" image labels she got in 2012, and the "inevitable" mantra she faces for 2016.
Despite the less-than-enthusiastic comment from her aide, Clinton’s video on Sunday aims to signal to Democrats that she is ready to work for and earn the nomination. No "I’m in, and I’m in to win."
Clinton will be the first Democrat to officially enter the race.