M&Ms Banned in Sweden

AP

M&Ms are no longer allowed in Sweden.

According to the Associated Press, the European nation banned the treat on Wednesday over a trademark dispute between M&Ms and the Kraft Foods brand Marabou, which are chocolate-covered peanuts. M&Ms are owned by Mars.

The dispute arose over the labeling on the candies themselves. Marabou and M&Ms both use a sole lower-case "m" on its treats. The Svea Court of Appeal said that using "M&M" would be allowable by Mars.

The AP also stated that the court said that Kraft has the sole right to use the trademarked "m." Mars is still deciding what to do next.

Mars said: "We have always believed no confusion exists" between the two products and that it would "assess the next steps for our beloved brand in Sweden."

It is unknown if Mars is going to attempt to get sweet, sweet revenge on Kraft.

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