McDonald’s Finally Listening to Reason

Breakfast to soon be available all day

AP

Those craving a McGriddle with sausage, egg, and cheese after 10:30 a.m. will be able to satisfy that hunger starting October 6, McDonald's announced today.

McDonald's said the move was designed to respond to overwhelming demand from customers.

"This is the consumers’ idea," McDonald's USA President Mike Andres told the Wall Street Journal. This is what they want us to do."

"That’s why I think this could be the catalyst for our turnaround."

The move will require most McDonald's locations to retrofit their current kitchens with as much as $5,000 of new equipment. The company said the sales increase at the 200 restaurants in which it tested all-day breakfast was good, and the company was happy with the social media buzz the move has generated.