Those craving a McGriddle with sausage, egg, and cheese after 10:30 a.m. will be able to satisfy that hunger starting October 6, McDonald's announced today.
McDonald's said the move was designed to respond to overwhelming demand from customers.
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"This is the consumers’ idea," McDonald's USA President Mike Andres told the Wall Street Journal. This is what they want us to do."
"That’s why I think this could be the catalyst for our turnaround."
The move will require most McDonald's locations to retrofit their current kitchens with as much as $5,000 of new equipment. The company said the sales increase at the 200 restaurants in which it tested all-day breakfast was good, and the company was happy with the social media buzz the move has generated.