VOX DOT COM, Explained

Correction: Nothing contained in this advertisement is true.

A couple weeks ago, Sonny Bunch observed that VOX DOT COM, the eight-figure juicebox upstart dedicated to “explaining the news,” can seem unbearably pointless at times, and is pretty terrible at explaining things.

Ezra Klein set out to “fix the news,” by adding “crucial context,” promising to deliver a “completely different product” utilizing a “mix of technological and workflow approaches.”  The mission of VOX DOT DOM, he said, was to “build stuff that would be useful for people,” or even to “build a new culture.”

And what does that “new culture” look like?

Twitter Is for Moral Positioning

We should treat Twitter as super serial as Manbearpig

There was a big ole Twitter freakout over this wonky-wonk-wonk—ooh, look at the chart!—take on “what Twitter is for.” There was much discussion, and much mockery, all doled out 140 characters at a time on the social media site. (I even partook in a bit of it myself.)

But because this is a serious blog filled with serious topics, allow me to cast aside such frivolity to write a bit about what Twitter is actually for, at least for a subset of its users: positioning oneself as a morally acceptable, super serial person.