Sen. Elizabeth Warren's (D., Mass.) reelection campaign is making large sums of money from selling merchandise online, much of which features the phrase, "Nevertheless, she persisted."
The campaign is using the quote, from Senate Majority Leader Mitch McConnell's (R., Ky.) much-publicized rebuke of Warren on the Senate floor in February, to sell t-shirts, temporary tattoos, hats, and more, Politico reports.
Around 20,000 t-shirts alone have been sold at $24.99 each, raking in about half a million dollars. The campaign said that a "couple thousand" tattoos and hats have been produced but would not disclose the specific amount.
Many items are sold out, including pink hats for Mother's Day with "Nevertheless, she persisted" in white.
The "Warren merchandising-industrial complex," as Politico called the online sales network, is the latest reminder of the extent to which the Massachusetts Democrat appeals to liberals across the country.
"Elizabeth Warren is an increasingly popular brand that people want to associate with," said Adam Green, co-founder of the Progressive Change Campaign Committee. "She's the Apple of politics."
Democratic media strategist Frank Chi has been part of the team designing the Warren logo, digital videos, graphics, and Web properties.
"We wanted to capture the energy of the ‘she persisted' moment, but also incorporate themes that have been familiar to Sen. Warren's brand for years," Chi said. "It's incredibly exciting to see the energy from ‘she persisted' continue to this day. But we also want to make sure folks know there's official merch they can buy that will help her win reelection."
In addition to the campaign, private vendors are making and selling items inspired by Warren. Through Websites like Etsy, Warren supporters across the country are selling such products.
A resident physician in Ohio sells aluminum bracelets with the "nevertheless, she persisted" phrase and then gives 10 percent of her proceeds to Planned Parenthood. Another group in San Diego, Calif. sells Warren prayer candles.