The Republican National Committee on Tuesday launched a six-figure advertisement campaign promoting key parts of the Republican agenda and challenging vulnerable Democrats to support them.
One major part of the ad blitz is telling Democratic senators to give Supreme Court nominee Neil Gorsuch an up-or-down vote for his confirmation.
These ads will target Sens. Tim Kaine (Va.), Michael Bennet (Colo.), Bill Nelson (Fla.), Sherrod Brown (Ohio), Bob Casey (Pa.), Tammy Baldwin (Wis.), Joe Donnelly (Ind.), Claire McCaskill (Mo.), John Tester (Mont.), Heidi Heitkamp (N.D.), Joe Manchin (W.Va.), and Debbie Stabenow (Mich.), all of whom are up for reelection in 2018. Many of them are from states that Trump won in the 2016 presidential election.
The ads tell the senators, who each have their own targeted ad, that President Donald Trump did his job by nominating Gorsuch and that it is currently their job to give him a confirmation vote.
Some Senate Democrats have pledged to filibuster Trump's Supreme Court nominee, while Senate Minority Leader Chuck Schumer (D., N.Y.) has said Gorsuch must meet a 60-v0te, filibuster-proof threshold to be confirmed.
An up-or-down vote would mean a direct "yay" or "nay" vote on Gorsuch without any obstruction.
Republicans have indicated they are willing to implement the so-called "nuclear option" to lower the vote threshold to a simple majority of 51 votes, bypassing the filibuster threat.
The RNC ad campaign will also focus on Republican efforts to repeal Obamacare and call on vulnerable Democrats to support the American Health Care Act, the House GOP health care plan.
RNC Chairwoman Ronna Romney McDaniel released a statement when the new ad campaign was announced.
"Americans across the country are excited about the bold Republican agenda President Trump and congressional Republicans have put forward to address some of our nation's most pressing issues," McDaniel said. "The RNC is committed to using all our resources to promote these policies and reforms which will benefit all Americans."
McDaniel went on to say she looks forward to reaching out "directly" to voters to articulate Trump's message.