Two organizations led by former Obama staffers are launching a new grassroots campaign to get people, specifically young people to buy health insurance.
Organizing for Action and Enroll America were heavily involved in rallying the vote for President Barack Obama’s reelection campaign.
If the coalition is successful, 30 million uninsured Americans will get health coverage and the now-unpopular law that Obama’s team pushed through Congress and defended at the Supreme Court could go down in history alongside lauded national institutions such as Medicare and Social Security.
But if large numbers of younger and healthier Americans don’t sign up for coverage this fall alongside the older and sicker ones, the whole thing won’t work. […]
They plan to use it to unleash the 20 million-address strong email list of Organizing for Action, to hire up to 100 people at Enroll America and to flood television, radio and social media with ads this fall. They even hope to go door to door, walking people through the sign-up process.
The efforts of these organizations are supported by secret and corporate money from groups that would directly benefit from millions of Americans being insured.
Enroll America’s board alone includes senior officials from Blue Shield of California, Kaiser Permanente, and Teva Pharmaceuticals. Additionally, Enroll America’s advisory council includes AARP, Aetna, CVS Caremark, the NAACP, and the Service Employees International Union.
According to Politico‘s Ken Vogel, other left-wing groups who will participate in the Obamacare push are Business Forward, the Center for American Progress, and the secretive donor network Democracy Alliance.