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America Rising Ad Casts Democratic Debaters in 1990s Sitcom

October 13, 2015

Opposition research firm America Rising previewed Tuesday’s Democratic debate with a sitcom-style ad starring the four Democratic debaters.

The ad, titled "Likeable Enough," features the funky synthesizer jams and abstract typography typical of 1990s shows like Seinfeld.

The ad casts Democratic frontrunner Hillary Clinton as the main character, recapping memorable debate moments from her unsuccessful presidential run in 2008.

The ad uses clips of Clinton jabbing candidate Barack Obama, a reminder of the bad blood that existed—and likely still exists—between the two politicians.

"Did she do that?" The ad’s narrator asks, in the vein of loveable incompetent Steve Urkel from Family Matters.

The ad also includes clips of Clinton’s 2008 Democratic opponents hitting back about her record of flip-flopping on issues like the Iraq War.

"Part of leadership is not just looking backwards and seeing what’s popular," Obama said of Clinton at a debate in Cleveland.

"Unless I’m missing something, Senator Clinton said two different things in the course of two minutes," former Sen. John Edwards (D., S.C.) said.

The ad’s title refers to Obama’s subtle burn about Clinton’s perceived unpleasantness during a 2008 debate.

On Tuesday, Clinton will be joined on the debate stage by "a whole new cast you’ll come to love," including "the socialist" Bernie Sanders and "guitar guy" Martin O’Malley.

The ad seems designed to tap into a deep vein of public distrust for Clinton, whose favorability numbers are at their lowest point since 1992, when the question was first asked of the public. Clinton has suffered in the polls due in large part to the controversy over her private email use and possible mishandli ng of state secrets.