The United States Marines Corps has released two new ads to coincide with the NCAA March Madness basketball tournament, the Marine Corps Times reports.
The launch of the Marine Corps' long-awaited, updated advertising blitz will coincide with the start of the country's marquee college sporting event.
Forget about March Madness—think Marine Madness.
Two new commercials designed to entice potential future Marines will debut during the NCAA Men's Basketball Tournament beginning Tuesday.
The first ad, titled The Land We Love, features a Marine explaining he joined up because "this is the land I love." The second ad, titled Walls, features Marines breaching a wall.
The Marine Corps will continue its previous ad campaign in addition to adding these new ads to the lineup.
Recruiting officials said the "Toward the Sounds of Chaos" commercials will not go away. Instead, the new ads will complement the older campaign, said Piper. "Toward the Sounds of Chaos" was released in March 2012.
The ads will run throughout the popular basketball tournament and other sporting events, like NBA games and NASCAR races. It also will pop up on television networks like Comedy Central and MTV.
"[We] know young Americans can serve their country in any number of ways," Piper said. "This modern approach ensures that people from diverse backgrounds understand that the Marine Corps recognizes them as equal partners in a nation where battles come in many forms."