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HuffPo And Vampire Squid Promote Small Business

Blog launches new section sponsored by bank it trashes on regular basis

Arianna Huffington, Lloyd Blankfein / AP

Founder and CEO of the Huffington Post Arianna Huffington officially rolled out HuffPo's new small businesses section What is Working: Small Businesses yesterday on her blog:

So today, we add to HuffPost's family of sections dedicated to telling the stories of these opportunities, with a new section called "What Is Working: Small Businesses." Sponsored by Goldman Sachs' 10,000 Small Businesses initiative, the section will tap into one of the most robust and promising sectors of our economy, offering small business owners tips and tools for success. By bringing together a multitude of voices -- from HuffPost's business reporters and editors to our vibrant community of bloggers and commenters -- "What Is Working: Small Businesses" will open up the conversation on topics such as business education, support and financial capital, and reflect the state of American small business and its vital role in the economy at large.

The kind words towards Goldman Sachs' 10,000 Small Businesses Initiative stand in stark contrast to the blog's ruthless coverage of Lloyd Blankfein's firm.

A Free Beacon investigation of the Goldman Sachs section on HuffPo reveals numerous unflattering stories about the bank, including a featured link to a story titled "The Worst Corporate Reputations in America."

It is unclear whether Arianna Huffington agrees with the assessment, although it appears despite earlier speculation she has not ordered a purge of her website.

AOL recently purchased the Huffington Post for $315 million.

Update (11:54 a.m.): HuffPo has bumped the featured link "The Worst Corporate Reputations in America" off the front page of the Goldman section.