The New York Post reports:
As it turns out, SodaStream, the Israel-based booming "make your own soda at home" firm, has a plant in the Jerusalem suburb of Maale Edumim — which is on the "wrong" side of the 1949 ceasefire line. …
The global blame-Israel lobby long ago elevated that line to an almost holy status of "border"; anything Israeli beyond it is really, really bad.
Enter the Boycott, Divest and Sanction crowd. BDS, as it’s known, calls for shunning Israel for all of its perceived sins — and knows it gets its best results when it asks for boycotts of "settlements."
The Avengers star has ignored calls to withdraw from the campaign, instead saying that SodaStream’s "commitment to a healthier body and a healthier planet is a perfect fit for me."
As the image below suggests, SodaStream's effects on one's health should not be discounted: