Week 3 NFL Picks, With #PumaWoman Cara Delevingne

cara instagram

It’s not everyday that an ad campaign captures my attention. But Puma’s latest is not your run of the mill corporate project.

The just-launched #PumaWoman campaign took Cara Delevingne, told her to #DoYou, and then sat back to let the magic happen.

Here is the launch video for what has been described as a “strong, at times quirky yet undeniably empowered, female-focused” campaign:

What does #DoYou stand for? @puma #PumaWoman

A video posted by Cara Delevingne (@caradelevingne) on

The Free Beacon loves nothing more than an empowered woman doing her thing, so I am devoting this week to Cara and the women she inspires.

Here are my eight picks this week:

Oakland Raiders AT Tennessee Titans

Pick: Oakland +1.5

A photo posted by Tom Howard (@tr_howard) on

Cara is not into just doing any modeling these days and is now only doing “projects she found more fulfilling,” according to Allure magazine.

I love that.

Arizona Cardinals AT Buffalo Bills

Pick: Cardinals -4

@caradelevingne packs a punch in @puma’s new #DoYou campaign 👊🏼

A photo posted by VOGUE India (@vogueindia) on

“We have a feeling her latest women’s empowerment campaign will fit right in with the worthwhile projects,” wrote Allure.

Agreed.

The only way to be you is to #DoYou!! So honored and pleased to launch the new #PUMAWomen campaign with @puma #BALOONATIC

A photo posted by Cara Delevingne (@caradelevingne) on

Washington Redskins AT New York Giants

Pick: Redskins +4.5

Cara had been living the #DoYou lifestyle long before she became a #PumaWoman. Sometimes it ends up a little weird but everybody is still into it.

This #DoYou moment worked out a bit better, I’d say.

San Francisco 49ers AT Seattle Seahawks

Pick: 49ers +9.5

🐶❤️LEO❤️🐶

A video posted by Cara Delevingne (@caradelevingne) on

This is Cara’s dog Leo living the #DoYou lifestyle.

It’s all he does.

🐶

A photo posted by Cara Delevingne (@caradelevingne) on

Nap time with my baby boy #sleeeeeeeeeeep

A photo posted by Cara Delevingne (@caradelevingne) on

New York Jets AT Kansas City Chiefs

Pick: Jets +3

🇬🇧🇺🇸🖌🎨🇬🇧🇺🇸

A photo posted by Cara Delevingne (@caradelevingne) on

Cara is not an American—nobody’s perfect—but she still gives this country love alongside Great Britain.

🇺🇸🇬🇧🇺🇸

A photo posted by Cara Delevingne (@caradelevingne) on

Pittsburgh Steelers AT Philadelphia Eagles

Pick: Steelers -3.5

The #PumaWoman campaign is directed by Rihanna, and as could have been expected, it is already having a positive impact on women everywhere.

Chicago Bears AT Dallas Cowboys

Pick: Cowboys -7.5

A photo posted by Gigi Hadid (@gigihadid) on

One woman it is clearly having an impact on is Cara’s good friend Gigi Hadid, who was harassed by some weirdo this week and handled it like a complete badass.

this week’s mood board, via @trevorstones x

A photo posted by Gigi Hadid (@gigihadid) on

You can say it was just a coincidence that Gigi went #BeastMode on some loser the same week Cara started her woman empowerment campaign.

A photo posted by Gigi Hadid (@gigihadid) on

But you would be lying to yourself. We all know how inspirational Cara is and there is no need to deny it.

🇺🇸

A photo posted by Gigi Hadid (@gigihadid) on

Atlanta Falcons AT New Orleans Saints

Pick: Saints -3

New @johnhardyjewelry shot by @sebastian_faena

A photo posted by Cara Delevingne (@caradelevingne) on

Never stop doing you, Cara. It is making the world a better place.