Mixed Martial Arts’ rapid growth in the United States is a stunning case study of the American belief in the free market. While the UFC is the lead dog, the Bellator Fighting Championships is nipping at its heels by shrewdly mixing the American priorities of violence and caged heat.
While Ronda Rousey has my heart in an armbar, Bellator Ring Girl Jade Bryce has caught my attention.
Unlike the UFC, Bellator lets its ring girls get their hands dirty.
It’s an upstart competing in the free market.
As Mitt Romney can tell you, when you build a business, some people are going to get hurt.
Jade and Mercedes have to put in overtime to increase Bellator’s visibility.
This underdog knows what Americans like.